At AirAsia, we pride ourselves in being the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. Many of these destinations are beach or island destinations, where people flock to enjoy the beauty of nature, its biodiversity and especially all the magic that the ocean brings.
We recognise the issues that plastics (specifically single-use plastic) are bringing to the health of our oceans. And we want to take proactive steps by being part of the solution.
The screening of A Plastic Ocean was held on 15 November in conjunction with an internal education & awareness campaign called #AllstarsGoGreen, part of our larger climate change movement themed #GREEN24.
A total of nearly 200 Allstars gathered at our headquarter’s Atrium and was greeted with a special video message by the founders of Bye Bye Plastic Bags, two young sisters from Bali who successfully campaigned for the Governor of Bali to declare the island destination as plastic-free by 2018 before the movie screening began.
A Plastic Ocean definitely hit home with many Allstars as the destinations and communities that we serve, not to mention our own hometowns are coastal cities that are dependent on the ocean’s ecosystem for tourism, connectivity, economic growth as well as their own wellbeing.
Allstars from various departments had a wave of responses on how this movie impacted them, and here are some of their comments:
“The message was very clear and honestly really impacted me. It raised my awareness on the surrounding environment which made me realise how even a tiny plastic material or any that other waste items affect the living things on earth. I am not sure if others has realised it but personally I did and understood I have to do my part in not contributing to this environmental pollution.” – Roy, Security
“This campaign is one of my favorite because it will leave ripples n somehow, someway will change how things are now.. please keep it up!” – Nungky Dwi Kusumawardani, Language & QA
“An eye-opener movie. Didn’t realize our oceans are badly hurt with our actions of using too much plastic products. We all need to do our part to keep our ocean clean.” – Mohd Syahir Bin Razali, Integrated Operation Centre
“Awesome movie session. Definitely an eye opening experience for everyone. It all starts with small steps and it will start today. Let’s do this guys!“ – Calvin Fernandez, Cabin Crew Department
The movie screening was not limited physically to RedQ (held in KL, Malaysia) but also made available to the whole staff force of over 22,000 Allstars across the globe with online streaming on Workplace, AirAsia’s internal social platform.
Allstars also took pledges to reduce their plastic usage after the movie, with a total of 351 pledges so far. The numbers are still growing steadily as everyone else across the airline group watches the movie.
The wave of change has started, and we look forward to update everyone with real, tangible actions soon.