Hello, I am Mr.X. You’d probably wonder who am I. I am the Secret “X’ MAN”! (aka: The AirAsiaX CEO).

Alright, rumor has it that we are flying to South Korea with our brand new Airbus 330. Let me assure you that this is TRUE and finally, the wait is over! YES! indeed we are painting the skies red and bringing the world closer.

Happy? Now, to spice things up a lil bit… I’ve brought back 6 secret items from South Korea and I am going to seal it all up in this Box and make it a challenge for you.

If you don’t already know, I am a huge fan of Marathon! And with the Social Media Team, we are arranging a six days’ marathon challenge. On a daily basis, a hint will be given and your task is to figure out what are the items in the secret box. The fastest to figure out all the items at the end of the challenge (31 July 2010) will WIN a free flight to South Korea!

The Champion will warrant a Free Flat Bed seat for TWO while the 1st and 2nd runner up will each win a pair of Economy seats to South Korea with AirAsiaX during the inaugural flight this coming November. Now how about that!

So, that’s all for now and I will leave you to the the good hands of my Social Media Team. I look forward to your participation and hopefully I get to see you on board. Don’t forget to bring your winter jacket along, it’s gonna be cold.


(Azran Osman-Rani)


• ONE (1) round trip on AirAsia X Premium Seats to Seoul, South Korea from Kuala Lumpur

• ONE (1) round trip on AirAsia X Economy Seats to Seoul, South Korea from Kuala Lumpur

Contest Period:

Start: 11:01hrs (GMT+8:00) , 26 July 2010
Close: 23:59hrs (GMT+8:00) , 31 July 2010

1st Hint

“This item is often regarded as a Miracle, Magical, Magnificent and Amazing. It seems to be able to do wonders for women. Many love it and more are tempted to try it.”

2nd Hint
Baechu, ggakdugi, perilla, Kkaennip, oisobagi

3rd Hint

It causes insomnia. It is one of the most important agricultural export of South Korea. There are many types but the “Red” one is regarded as the best.

4th Hint

5th Hint

Time slips through our fingers like sand,but the flow remains uninterrupted as this item has stood against the test of time in Korea’s music culture.

Last Hint

Watch this carefully. An item will appear 8 times on the same person. Hint: “Meet again…” Lost count? Get a friend to count along with you; Or take a random guess. The choice is yours, but be careful. This is a tricky one.

How to WIN?

It is simple. After the LAST hint is unveiled, email all the 6 answers and your personal details to facebook@airasia.com with the email Subject – [The Korean Secret Box Challenge] – [Your name]… Wait, not only the 6’s answer, but we want you tell us this too!

-> “Why you deserve to win a Free Flight to Seoul with AirAsiaX”


Remember, the fastest time with the most correct answers will WIN! So stay tuned and collect all 6 answers from today onwards. Be quick and smart, you won’t wanna waste time figuring the earlier hints while others are already submitting their answer on 31 July 2010!

Terms & Conditions

1. The “Korean Secret Box Challenge” [“Contest”] is organized by AirAsia X Sdn Bhd [“Organizer”]. The Contest will be for SIX (6) days commencing from 11:01 (GMT +8) 26 July 2010 and end 23:59 (GMT +8) on 31 July 2010 [“Contest Period”].

During the Contest Period, Three (3) winners will be selected and each of them will receive the following prize:-

• ONE (1) round trip on AirAsia X Premium Seats to Seoul, South Korea from Kuala Lumpur

• ONE (1) round trip on AirAsia X Economy Seats to Seoul, South Korea from Kuala Lumpur

2. The Contest is open to everyone [“Participants”] except for the following:

a. Permanent and/or temporary staff or employees of AirAsia Berhad, P.T. Indonesia AirAsia, Thai AirAsia Co., Ltd., AirAsia X Sdn. Bhd. and Go Holiday Sdn. Bhd and its immediate family members;

b. Representatives and/or agents (including advertising & promotion) of AirAsia Berhad, P.T. Indonesia AirAsia, Thai AirAsia Co., Ltd., AirAsia X Sdn. Bhd. and Go Holiday Sdn. Bhd.

3. Contest Period:
• 26 July 2010 – 31 July 2010
• Winners will be announced on 1 August 2010

4. To qualify for the Contest, Participants will have to do the following:

Contest Mechanism:
a. All Participants must “Like” http://www.facebook.com/AirAsia
b. Six (6) secret Items will be sealed inside a Secret Box. All Participants are required to guess what the items are.
c. A daily hint (Total 6 hints) of each item will be put up on http://www.facebook.com/AirAsia at 11:01hrs (GMT+8:00) from 26 to 31 July 2010.
d. All Participants are required to submit the answers of the Six (6) items and tell us “Why you deserve to win a Free Flight to Seoul with AirAsia X”, and send to facebook@airasia.com with “Korean Secret Box Challenge – Participant’s Name” as the subject of the email before 23:59hrs (GMT+8:00) on 31 July 2010.
e. All Participants must include their full details as below:
a. Full name,
b. Date of birth,
c. Place of birth,
d. Passport number,
e. Current location,
f. Email contact and
g. Phone Contact.

f. Each participant can only submit one (1) submission. Any subsequent submission will be disqualified.

5. Only entries in English, Bahasa Malaysia, Bahasa Indonesia and Chinese will be accepted.

6. All entries must be submitted and received by 23:59 (GMT +8) on 31 July 2010

7. Only Participants that fulfill the Contest Mechanism stated above shall be eligible to win the prize. Incomplete entries and/or Participants that fail to fulfill the contest mechanism will automatically be disqualified from the Contest without notice.

8. The winners will be selected based on the most relevant and creative answer by a panel of judges appointed by the Organizer.

9. Selected winner will be contacted, at any time deemed appropriate by the Organizer, via email.

10. The travel period will be restricted within a travel period decided by AirAsia X.

11. Winners and guests are responsible for obtaining all entry, exit, health and other documents of the destination country and are required to have all necessary travel documents (i.e. valid passport, visa) at the time of departure. AirAsia X will not be responsible for failed visa application.

12. All Winners are required to depart from Kuala Lumpur (LCCT Airport). Transportation to LCCT will be borne by the guest entirely.

13. The Organizer (including it respective employees, staff and agents) shall not be liable for any loss (including loss of opportunity and consequential loss arising therewith) and/or any damage suffered by any winner in connection with the Contest.

14. The winners are bound by the terms and conditions that come with the prize. The acceptance of prize indicates the acknowledgment and agreement of such terms and conditions.

15. The prize is not exchangeable and/or transferable. Failure to accept prize by the winners when required to do so shall constitute a rejection by such winner(s) and the Organizer reserves it rights to award the prize to another winner(s).

16. The Organizer will not cover airport tax, insurance and other surcharges and/or administration fees. The winner(s) and guest(s) will be solely responsible for the payment of all airport taxes, insurance and other surcharges and/or administration fees, meals, baggage allowance and etc.

17. The Organizer reserves its sole right and discretion to delete, remove, not consider or reject content that is deemed by it to be improper or offensive in whatever nature.

18. The Organizer reserves its rights to publish or display materials or information, including but not limited to the names of all Participants for marketing, advertising and publicity purposes in any manner it deems appropriate. The Organizer further reserves its right to use any personal data of Participants in any manner and/or for any purpose it deems fit and the Participants are deemed to consent to such use with no monetary payment.

19. The Organizer reserves its right to cancel, terminate or suspend the Contest with or without any prior notice and reason. For the avoidance of doubt, cancellation, termination or suspension by the Organizer shall not entitle the Participants to any claim or compensation against the Organizer for any and all losses or damages suffered or incurred as a direct or indirect result of the act of cancellation, termination or suspension.

20. The terms and conditions herein shall prevail over any inconsistent terms, conditions, provisions or representations contained in any other promotional or advertising materials for the Contest. In the event of any inconsistency, conflict, ambiguity or discrepancy between the English version and the Bahasa Malaysia version of these terms and conditions, the English version shall prevail at all times.

21. The Organizer reserves its right to vary, delete or add to any of these Terms and Conditions and/or substitute or replace the gifts from time to time without any prior notice.

22. By participating in the Contest, it is deemed that the Participants agrees to be bound by the terms and subject to the conditions herein set out upon submission of entry. The decisions of the Organizer in relation to every aspect of the Contest including but not limited to the type of prize and winner shall be deemed final and conclusive under any circumstance and no complaint from any Participants will be entertained.

23. The decision of judges appointed by the Organizer are final, conclusive and binding and no further appeal, inquiry and/or correspondence will be entertained.

  • Eka

    Where’s the question??

  • See Yun

    where is the question of win the kkorea flight ticket

  • Nurul Izyana

    This is awesome. I’m in! =)

  • Norita

    Ok,i am in too!!!

  • AirAsia Blog Team

    Hi Guys, the questions are from the “Hint”. Make sure you figure all the Six items based on the hints correctly :)

  • Pipin

    wow i like 4th hint
    i immediately know when i read it

  • Michelle

    Am I still eligible to enter into this contest if my passport expiry date is in September??

  • Twan Sing

    hi….I wanna to ask…if I have no facebook account…am I need to register one just to like the AirAsia fan group? If I have no like the fan group mean I will disqualified for the contets? Thanks AirAsia!!

  • Angel

    I am a little confused about the prizes. In the blog entry, it says that “The Champion will warrant a Free Flat Bed seat for TWO”.

    Then it continues to say
    • ONE (1) round trip on AirAsia X Premium Seats to Seoul, South Korea from Kuala Lumpur

    • ONE (1) round trip on AirAsia X Economy Seats to Seoul, South Korea from Kuala Lumpur”.

    So, how many tickets is the winner getting??? Tickets for 2?


  • AirAsia Blog Team


    Sorry for the confusion. All Three Prizes are meant for two. Meaning you can invite your beloved to go with you if you win. Cheers!

  • AirAsia Blog Team

    @Twan Sing

    Please join http://www.facebook.com/AirAsia not because for this contest but it is one of the best way to find out more about AirAsia and seek help :)


    No worries about the passport. We look forward for your participation!

  • Sastikanya

    i can’t see the video. it doesn’t show:(

  • Lee

    where is the question and how to participate? no question see..

  • Philip

    Hei, do this again if you open flight to Japan and France. Love to do this again, it’s challenging