I am a frequent flyer of AirAsia and am a Red Alert member. I travel quite a lot and have taken numerous budget flights in Europe also. I find AirAsia about the best among all I have flown. I remember on one flight where some passengers stood up while the plane was still taxiing on the tarmac just after landing. Instead of the usual like, “Kindly sit down until the plane has stopped completely”, your staff said something along these lines, “Kindly be seated till the plane comes to a complete stop. Those who stand before that will have to clean our toilets”. I thought that was hilarious and off the cuff and so did the other passengers. Anyway, enough of compliments, here’s a suggestion.
I only have one problem with AirAsia. In Europe, passengers on budget flights who arrive late do not rush and cut queue. Here, queue-jumping at the gates have become the norm and it is very irritating. In addition, some who board first, will “reserve” a few seats for their friends behind the queue. Yes I know about Express Check-in. However, this only helps if you arrive on-time. If you arrive even 5 minutes late, you have wasted your money.
My suggestion is that instead of express check-in, why not try having reserved seating? Pay extra and reserve your seat on the website itself. There can be several scenarios here. You can even separate the seating into sections and vary the seat reservation charges. Higher prices for front row seats, lower prices for middle section seats and free seating for rear section seats. Your staff can play around with all these variables to find an optimum pricing method. You could also consider assigning seat numbers at the check-in counter for the last category of rear seating passengers.