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29 June 2010

Looking back on our first Race

By Katherine

Where to start?!

By now you should all know the history of how we arrived at the AirAsia British Grand Prix; if not, check out my previous blog.

So June 18-20 Saw the first ever AirAsia British Grand Prix, but there was a lot more to it than just track side branding that’s for sure!
It all kicked off on Tuesday 15 June, when our first group arrived from KL (I had flown out a day earlier to get started with the preparations)…we brought with us 12 media from Malaysia, Thailand, Indonesia and Singapore; all ready to get the scoop of photos and stories surrounding this inaugural event!

On Wednesday 16 June, a press conference with some of the riders was held at the prestigious and quintessentially English venue of Lords Cricket Ground.
(To add a splash of AirAsia, we arrived in a convoy of AirAsia branded taxis!)

The riders on the panel were riders including the current leader Jorge Lorenzo, Nicky Hayden, Scott Redding, and Britain’s Danny Webb and Danny Smith, and our Malaysian rider Fahmi from Team AirAsia Sepang International Circuit.

With an opportunity to see the more human side to the riders, they all enjoyed having a go at cricket, and although there were some decent batting from one or two of the riders, and everyone enjoyed themselves, I can safely say that most of them shouldn’t give up their day job!

On Wednesday evening there was the AirAsia party at Aura, Mayfair; a slick club where our guests were treated to drinks and nibbles and able to chill out before things heated up at Silverstone.

Other guests also started to arrive from Kuala Lumpur;

6 AirAsia staff winners
11 External winners flown in from all over Asean (Thailand, Singapore, Malaysia, Indonesia) having competed in our online MotoGP Challenge on www.haveyouflownairasia.com
Azran Osman – Rani; AirAsia X CEO
Dharmadi; AirAsia Indonesia CEO
Tassapon; Thai AirAsia CEO

Then the engines started for the practice and qualifying sessions on Friday and Saturday, and race day on Sunday. Silverstone was very ‘AirAsia’ with fantastic trackside branding and bridges. Our beautiful Flight Attendants were our Grid Girls, there for the Pit lane Walkabouts, and in the paddock, before their main job on Sunday. Our 2 podium girls got the brunt of it as all the podium finishers lathered them in champagne after each race! Of course we had Team AirAsia Sepang International Circuit who raced in AirAsia colours in the 125cc race.

It was a particularly special weekend, as we had also flown over Fahmi’s dad from Malaysia to watch Fahmi race for the first time outside of his home country – what a fathers day present!

On top of all this, we had ‘The AirAsia Experience’ booth at the village corner which was heaving for Saturday and Sunday.
Lucky visitors could ‘Check In’ to stand a chance to win fantastic prizes such as merchandise and flights or visit one of the destination tents such as China, where you could receive your name in Chinese Caligraphy, or taste some Australia wine at ‘Visit Australia’ or even dabble in a cooking lesson at ‘Visit Malaysia’.

Have a look at some of the people who visited our booth! http://www.saycheese.co.uk/airasia

On Sunday, in glorious English sunshine, it was all stations go; with our CEO’s visiting the grid, pits, and even giving out the trophies to the podium winners in each of the races.

All in all it was a great week (if not exhausting!) and certainly a massive congratulations to all our team in making the first AirAsia British Grand Prix the best
ever ;-)

Our AirAsia staff winners, and some of the team that made it possible!

Doing my own bit of racing?!

More photos

  • Hemala

    Great Post. Renuka has also uploaded some photos on http://www.koolred.com under AirAsia British MotoGP. Do check them out there!