Being part of the brand team, we handle everything from deciding the look and feel of all AirAsia touch points and communication materials, to managing our various sponsorships and campaigns. In simple terms, if you'd think of the AirAsia brand as an 'artiste', we're like the artiste's manager. We do all it takes to make sure that the AirAsia 'personality' is projected in the right and truthful light.

I wish to share a recent project that the brand team took on to give you a better idea of what we do. Together with the wonderful Yasmin Ahmad, we made this short video that all AirAsians (and Malaysians) can share with families and friends in Malaysia and abroad. A video that any Malaysian would be proud of.

Ever wondered what gave Dato' Tony and Dato' Kamarudin the idea to start a low cost carrier?
Or who designed our award-winning uniforms?
Or what the 'Gimme 20 million!!' heading above this post is about?
Watch the video and you will know what I'm talking about.