I'm really impressed with AirAsia's growth which now penetrates all the major cities in Asia. The inflight magazine; Travel 3Sixty makes a great reading material for guests.

Unfortunately we are advised not to take it home. Why not have an online edition? With an online edition, your current and potential guests will always have access to the latest info which will also be in the magazine. Furthermore, some features like monthly special events taking place in other countries is very useful to pre-plan our holiday. Also, your advertising can expand widely by going online. The biggest target achieved would be to discourage your guests from taking home the printed magazine from their seats as they can also access it online.

As for me, the articles on destinations is interesting as sometimes other media give out wrong information about that place.