Being part of the brand team, we handle everything from deciding the look and feel of all AirAsia touch points and communication materials, to managing our various sponsorships and campaigns. In simple terms, if you'd think of the AirAsia brand as an 'artiste', we're like the artiste's manager. We do all it takes to make sure that the AirAsia 'personality' is projected in the right and truthful light.

I wish to share a recent project that the brand team took on to give you a better idea of what we do. Together with the wonderful Yasmin Ahmad, we made this short video that all AirAsians (and Malaysians) can share with families and friends in Malaysia and abroad. A video that any Malaysian would be proud of.

Ever wondered what gave Dato' Tony and Dato' Kamarudin the idea to start a low cost carrier?
Or who designed our award-winning uniforms?
Or what the 'Gimme 20 million!!' heading above this post is about?
Watch the video and you will know what I'm talking about.

I am actually a fan of the internet and blogging has become my daily ritual. Each day, I would browse at least ten to twenty blogs to find out the latest buzz in the blogging world. I am really in love with the concept of a blog and truly admire the changes it had gone through in time. What started as a personal diary online, today is a place where people share knowledge and expand their social network. It is also slowly becoming a tool for major companies to keep in touch with the public.

I must say that I have looked at many corporate blogs prior to this red beauty, and have to totally agree that it is truly worth the wait. Many high flying aviation companies around the world have started their blogs much earlier but I guess yours would be the icing to the cake. I am sure that the much white in the blog represents the beautiful smiles of the air stewardess as one approaches the entrance of your planes. As for the red, without doubt represents the color of the heart of all AirAsians that truly care for their guests.

Being a blogger myself, I must say that I haven’t come across a blog that allows users to write a post on it. The introduction of this brave feature would certainly set new blogging standards and wave a new trend in the blogging world. I find it really exciting seeing the number of comments and also public posts.

I am sure now that it is not where you start before the race, but where you finish at the end of it that matters. AirAsians, great job and welcome to the world of blogging.