All-Stars have done it again! We bagged the Brand of the year award in the recent Media’s Agency of the Year (AOY) Awards 2009!
We are elated as our aggressive branding effort for ‘Have You Flown AirAsia‘ (through print, TVC, web and social media) across the region to keep the brand relevant, exciting and fresh despite the global economic downturn has finally paid off.
The campaign aimed to shift consumers’ mindset that a low-cost carriers like AirAsia can be innovative, provide high-quality service and unique experience to all our Guests. Needless to say, we are very honored to have worked with the late Yasmin Ahmad for the TVC campaign. Wished she was there with us to celebrate our victory…
Throughout my one year service with AirAsia, I’ve come to conclude that although a low cost carrier but nothing about us is ‘cheap’. As a global brand, this holds truth in way we carry ourselves and our constant strive for innovation. Most importantly embracing the AllStars spirit.
The event, held at St. Regis hotel Singapore was executed in much elegance and class.
Now, I will let the pictures do the talking!
See you next year!