To many, AirAsia X and Lotus Racing becoming official partners made all the sense in the world. And at the British Grand Prix last weekend held at Silverstone, this was announced to the world!
With new stickers on the car representing what will no doubt be a great partnership for both, Azran Osman-Rani from AirAsia X was there in person to see the AirAsia logo on the Lotus cars for the first time – and they looked great!
AirAsia X flies to a number of the racing circuit on the Formula One™ calendar such as Melbourne, Shanghai (via Guangzhou), Kuala Lumpur, London, and soon Korea and Japan can be added to the list, as well as India once the circuit there has been confirmed.
With Paris a route to be opened in the near future, many of the European races will also be within reach for the Low Coast Long Haul airline.
Formula One™ is a great platform to raise awareness of AirAsia X in both existing and new markets. And for Lotus, having such a well known Airline, particularly in South East Asia, is a great partner to have. This will no doubt be a great partnership for both parties involved so watch this space.