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23 February 2010

AirAsia Loves Sport, and Youth Development

By Katherine

It is no secret that AirAsia is passionate about sport – both with ‘The Big Boys’ who are already at the top, as well as with the stars of tomorrow. This has been demonstrated repetedly over the last few years, and when it comes to youth development – AirAsia is proud to have suppored many young up and coming malaysians, and looks towards throwing their net further to support the Asean youth in the future. Don’t believe us?

Kimberly Yap – Malaysian Tri Athlete
Neesha Thiru – Malaysian Tennis Player
Elly and Fahmi – Malaysian Moto GP Wildcard Team
Aleena Priti – Malaysian Tennis Player
Fahmi – Malaysian entry for 2010 MotoGP Season, racing for Italian Team Ongetta
Arul Suppiah – Malaysian Cricket Player for Somerset County Cricket Club, UK
Mofaz Fortec, MME
Axle Motorsport, Asian Touring Car Championship 2009
Borneo International Marathon
Gold Coast Airport Marathon

In adition to the list above, AirAsia has supported the Olympic Council Malaysia and the Malaysia SEA Games 2009 participants, the Malaysian Hockey Confederation by being the title sponsors of the previous 8th AirAsia Men’s Asia Cup held in Kuantan, and the Women’s World Table Tennis Championships 2008 in Kuala Lumpur.

And that’s before we even begin on ‘The Big Boys’…

Manchester United – Lapsed
AT&T Williams F1 Team – Current
Asean Basketball League (ABL) – Current
EPL Referees – Current
Oakland Raiders, NFL – Current

Of course, how can I forget the most announcement of the AirAsia British Grand Prix. Announced at the true home of British Motorsports; Silverstone a couple of weeks ago AirAsia is the proud sponsor of the British Leg of the MotoGP. A three year deal will hopefully not only have impact on the UK market, but will also see more fans from ASEAN be able to watch the race which will take place on 20 June. Of course this just further emphasises that to be the best you have to compete with the best and with our new partner Dorna (rights holders of the MotoGP) we hope to do just that, and prove that a Malaysian/ASEAN brand can be right there at the top!

See my previous entry to learn more about the AirAsia British Grand Prix!

Sport is about grit, determination, passion and dreams – is there any wonder why AirAsia is so actively involved in its development?