In the just published “Top 10 Most Interesting Web 2.0 Use by Malaysian Brands” by GreyReview.com, AirAsia Blog is numero uno!
I think it’s a great effort by AirAsia to use this blog to engage with its customers. The following is an excerpt of my commentary:
This Blog clinched the top spot not for its out-of-the-box approach, but for what it symbolizes. Social media is not about unilaterally expressing chiseled and refined brand image to the market. It’s more about engaging customers and prospects in richer interactions. @dannybrown wrote it well on Twitter: “Your brand is your voice but don’t be afraid to let others shape it.
Good job, guys!
Note from Blog Team: This would not have been possible without all of you AirAsians and our guests. We look to see you here more often and have a bit of fun and definitely get a chat going!